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Created in 1933, DMA France is the leading professional association for data marketing industry in France. It stands for 200 companies using and supporting direct communication and customer relationship techniques. (It can be compared to the US and UK DMA-Direct Marketing Association).

The DMA France company members have undertaken to provide their clients with the best services following the professional code of ethics, and good practice in the fields of databases, list rental, IT services, personalization, postal & electronic direct communication and targeted advertising.

As a union, it is devoted to defending and promoting multichannel direct marketing businesses.

It represents all BtoB and BtoC digital and multichannel direct communication businesses with a large knowledge and highly proven technologies : datamining, research and analytics, data processing and quality, targeting and personalization, CRM and e-CRM, offline and online mail businesses, full lettershop services for direct mail and publications, distribution, logistics and printing, acquisition and loyalty techniques, emailing, social media, mobile media…